University Rectorate,
Novi Sad, Serbia,
19-21st September 2018.


On behalf of the organizing committee we are pleased to announce the 8th International Conference on Mass Customization and Personalization – Community of Europe (MCP - CE 2018) as a continuation of our mission started in 2004.

Organized now for the eighth time, the biannual MCP-CE conference will have the following overall title: "DIGITAL CUSTOMER EXPERIENCE" in order to emphasize the current global industry and marketing trends that open up endless possibilities for consumers to express their individuality and creativity, and also an opportunity for innovations and new business models.

We hereby cordially invite you to participate and share your research ideas, efforts and results with other scientists, entrepreneurs and corporate managers, who are interested in exploring the possibilities of creating customized and personalized products.



 forza 2008 2



Cipriano Forza, UNI of Padova, Italy



• Alessio Trentin, University of Padova, Italy
• Alexander Tsigkas, Democritus University of Thrace, Greece
• Bojan Lalić, University of Novi Sad, Serbia
• Boris Tudjarov, Technical University of Sofia, Bulgaria
• Christos Chatzopoulos, Democritus University of Thrace, Greece
• Danijela Lalić, University of Novi Sad, Serbia
• Dinu Dragan, University of Novi Sad, Serbia
• Dominik Walcher, Salzburg University of Applied Sciences, Austria
• Duško Lukač, Köln University of Applied Sciences, Germany
• Enrico Sandrin, University of Padova, Italy
• Ivica Veža, University of Split, Croatia
• Ilija Ćosić, University of Novi Sad, Serbia
• Igor Fürstner, Subotica Tech, Serbia
• Lars Hvam, Technical University of Denmark, Denmark
• Maciej Piotrowski, Inorreg Ltd., Poland
• Marcel Weber, University of Amsterdam Business School, Netherlands
• Maria Mikela Chatzimichailidou, Imperial College London, United Kingdom
• Nikola Suzić, University of Padova, Italy
• Paul Blažek, cyLEDGE Media GmbH - Vienna, Austria
• Petar Vrgović, University of Novi Sad, Serbia
• Robert Freund, Germany
• Thomas Aichner, Alfaisal University, Kingdom of Saudi Arabia
• Valentina Gecevska, Uni. "St. Cyril and Methodius", Skopje, Macedonia
• Vladimir Modrak, Technical University of Košice, Slovakia
• Zoran Anišić, University of Novi Sad, Serbia


Lars Skjelstad Peter Hettich

Lars Skjelstad 

senior researcher at SINTEF Technology, Norway

Keynote: Steps on the way to be a mass customizer,

experiences from Norwegian mass customizers

Peter Hettich
founder & CEO think A GmbH & Co. KG, Stuttgart, Germany 
former executive of Porsche, Swisslog and Nokia
Keynote: Experiencing customization opportunities, encounters
within different industries throughout the last 20 years

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